An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

Transform your blonde hair with Oribe's Bright Blonde Essential Priming Serum. Tones, moisturizes, and protects against brassiness up to 450°F.