A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.

If you know...you know. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade. As a professional makeup artist, it was important to Rose-Marie that RMS products were not only safe to use, but could also be beautiful and long-lasting on a photo shoot, a runway show, and, of course, everyday.