This heat-activated, super-smoothing transformative formula starts as a thick cream and melts immediately into hair when blow-drying, giving lasting sleekness and shine without feeling heavy or weighed down while also promoting hair health.

Research: (claims):

- 100% agree my hair looks like I got a keratin treatment at a salon immediately after use.

- 100% agree my hair looks as smooth as it does after a keratin treatment immediately after use.

- 100% agree this product mimics the effect of getting a keratin treatment at a salon immediately after use.