Introducing the first-of-its-kind professional hair straightener that delivers styling personalization like never before. T3 Lucea ID uses advanced technology to completely reimagine your styling experience. Equipped with a smart-touch interface and HeatID technology, T3 Lucea ID intelligently adjusts heat to your unique profile, based on your hair texture, length and color treatments. Eliminate the guesswork with personalized heat that delivers smooth, shiny results and less damage¹ in a single pass. Say hello to the flat iron of the future.